The readers have spoken, and they want graphic novels and manga.

Barnes & Noble Inc. BKS, +0.22% announced Wednesday that it is doubling the size of its sections for graphic novels and manga (Japanese comics) in all its U.S. stores.

The move reflects customer demand for the genres and illustrates the company’s push toward bringing more customers into stores, rather than buying online from its own site and rivals such as Amazon.com Inc. AMZN, +2.10%

Sales of comic and graphic novel to consumers in the U.S. and Canada reached $935 million last year, the most since 1993, according to estimates from comic researchers ICv2 and Comichron. Print sales, at $835 million, was the most since 1995; digital sales brought in the remaining $100 million.

Sourced through Scoop.it from: www.marketwatch.com

The sexism rampant in Japanese culture often shows through in Manga. The school-girl images should be replaced by real characters. They can be alluring, but  they should also be thoughtful, insightful, wise, and heroic.

Advertisements